Dr. Brighton Nyagadza (CIM, Ph.D) is currently heading the department of marketing at Marondera University of Agricultural Sciences & Technology, Zimbabwe, an Associate of The Chartered Institute of Marketing, and a Power Member of Digital Marketing Institute, Ireland. He is an editorial board member of the Journal of Digital Media & Policy (UK), The Retail & Marketing Review (SA), and member of the Mashonaland East Province Zimbabwe National Development Strategy Committee (2021-2025) – ICT & Human Capital Development cohort. His work appears in international journals such as Sustainable Technology & Entrepreneurship (Elsevier), European Journal of Innovation Management (Emerald), Journal of Digital Media & Policy (Intellect), Journal of Entrepreneurship in Emerging Economies (Emerald), Tourism Critiques: Practice & Theory (Emerald), among others.