UJ Institute for the Future of Knowledge

Africa’s soft power in an age of global Afrophobia

…the book focuses on four key states in Africa: Nigeria, South Africa, Kenya and Egypt and seeks to Africanise the concept of soft power by highlighting the prominent African philosophies of these states including Omolúwàbí, Ubuntu, Harambee and Pharaonism, respectively. A common denominator of these philosophies is that they stress collectivism as opposed to the Western notion of the primacy of individualism and a realist international order.

Last week, a book I authored titled Africa’s Soft Power: Philosophies, Political Values, Foreign Policies and Cultural Exports was launched in the form of a webinar by the University of Johannesburg (UJ)’s Institute for the Future of Knowledge, South Africa. As opposed to hard power (the power of coercion), soft power (the power of attraction) is derived from the non-coercive attributes of states such as an admirable philosophy, an attractive culture, appealing political values and a multilateral foreign policy.


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